Go Green Auto Rally (GGAR) brought its innovative green driving program to Sebring International Raceway this week for American Le Mans Series’ (ALMS) Media Day. GGAR kicked-off the Media Day activities with a press conference in the Sebring Media Center outlining the green driving program. GGAR co-founders Jean Paul Libert and Jason Altzman were joined by Doug Feehan, the Program Manager of Corvette Racing to give journalists and guests information on the program and highlighted the partnership of GGAR and ALMS racing during the conference and afterwards on the circuit for the Rally. GGAR is an official partner with the American Le Mans Series presented by Tequila Patrón.
Each GGAR event teaches drivers to reduce their carbon footprint, significantly reduce their fuel consumption and increase safety behind the wheel of their own vehicle – no matter what they drive. The program offers hands on, real world driving instruction to teach drivers sustainable, ‘Green Driving’ principles through driving behavior modification and the use of the latest mobile technology providing real-time feedback from GGAR’s smartphone application that drivers can utilize during any driving situation.

During this past Winter Testing, the American Le Mans Series allowed journalists wheel time on Sebring’s track for four laps of comparative driving. ALMS driver Chris Dyson set up a reference lap on the circuit for the journalists match – or better. The course featured simulated “stop lights” and obstacles that required the journalists to make evasive driving maneuvers while piloting their cars around the track at a maximum speed of 65 mph – mimicking real-world driving scenarios. After each journalist had driven the four laps of the course in their own car – their recorded telemetries were reviewed and their driving behavior analyzed. Each journalist was then given a score that took driving attitude and style, emissions and line into account.
“GGAR produces competitive events across the nation that are fun and friendly ways for drivers to discover that no matter what they drive, they too can have a positive impact on our global environment,” said Jean Paul Libert, CEO and co-founder of GGAR. “Participants in the GGAR program learn how to reduce their C02 emissions, lower their fuel consumption, save money and drive safe in their own vehicles with driving instruction and an easy to use smartphone app. Each journalist that took part in our program understands that their driving style is directly correlated to their fuel consumption and speed around the course. Green driving is not slow driving, and the winner of our event was actually a V8 SUV that posted a fast time around the course, but did it with care and anticipation of the obstacles around him. Careful use of the GGAR program will result in fuel cost savings from 8-20%, a greater safety behind the wheel, and more sustainable driving through decreased Co2 generation and less use of fossil fuels.”
Go Green Auto Rally has been named as an Award finalist by the internationally-known 2011 Edison Best New Product Awards™. Go Green Auto Rally by Dojupa is a finalist in the In-Car Driving Aids category, one of twelve categories honored by the Edison Awards.
Go Green Auto Rally (GGAR) teaches drivers to reduce their carbon footprint, save money through less fuel consumption and to increase their safety behind the wheel of their own vehicles – no matter what they drive. To learn more about the GGAR smartphone app and to attend a Go Green Auto Rally in your area – please visit GGAR online at www.gogreenautorally.com, call 1-866-GO-GREEN (1-866.414.6473) or check us out on twitter and facebook. Go Green Auto Rally – Drive green because you can!
The 59th Mobil 1 Twelve Hours of Sebring presented by Fresh from Florida is set for 10:30 a.m. ET on Saturday March 19. The race will be shown live and in its entirety on ESPN3.com and americanlemans.com starting at 10 a.m. ET. ABC will provide coverage from 12:30 to 2 p.m. ET on Sunday, March 20. Visit the American Le Mans Series’ schedule page for information on tickets and area accommodations.

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