SFR, Allison Transmission link up for Indy 500

By staff

Sarah Fisher Racing announced Feb.22 it will partner with Speedway, Ind.-based Allison Transmission for the historic 100th anniversary of the Indianapolis 500 in May.
Allison Transmission will serve as an associate sponsor on the yellow and black No. 67.
“Sponsoring Sarah Fisher’s No. 67 car and driver Ed Carpenter makes good sense for Allison Transmission,” said Lou Gilbert, Allison Transmission’s Director of North American Marketing. Allison Transmission and SFR are neighbors in Speedway, Indiana and Carpenter is a well-known Hoosier open-wheel driver. “Over the years, we have all worked together in various community and customer related activities,” Gilbert added, “and we are especially happy to be a part of this historic 100th anniversary Indianapolis Motor Speedway race.”

SFR team owner Sarah Fisher, who announced plans of her driving retirement in November 2010, is very excited welcome Allison Transmission on as a team partner.
“Allison Transmission and the many people I know who work there continue to support me and all the members of my racing team,” Fisher said. “It’s a great feeling, and I appreciate Allison’s sponsorship of our car this year. I couldn’t be more excited for this year’s Indianapolis 500, and I’m thrilled to have Allison Transmission be a part of it with us.”
Jim Allison, 100 years ago, was one of the four founders of the Indianapolis Motor Speedway and the founder of what has become Allison Transmission Inc. Much like our own Sarah Fisher, Mr. Allison was also a team owner and his team competed in many Indianapolis Motor Speedway races, culminating in a win during the 1919 Indy 500.
Allison Transmission’s sponsorship will include the placement of its logo in six locations on the No. 67 car.

“My enthusiasm for Allison’s commitment to the team is off the charts, said SFR driver Ed Carpenter. “We’re ready to go racing!”


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