The American Le Mans Series presented by Tequila Patrón has named Sebring, Fla., native Taylor Carson as its Manager of Public Relations/Media Services. Carson comes to the ALMS from a familiar place: home of America’s greatest sports car race – and the home of the Mobil 1 Twelve Hours of Sebring presented by Fresh from Florida.

Carson previously worked for the Florida Hospital Heartland Medical Center Foundation where she served as development coordinator. Her responsibilities there included communications, promotions, community relations, event management and philanthropic development. She has also interned for the ALMS PR/Media Services department at previous Sebring events.

She comes to the ALMS with a diverse communications background having previously worked in the travel, non-profit, post-secondary education and drag racing industries. Carson graduated from the University of Florida College of Journalism and Communications with degrees in public relations, business administration and event management.

As Manager of Public Relations, her focus will include the Series’ green racing initiatives, special events and promotions, the Austin Hatcher Foundation (official ALMS charity), at-track fan activities, media relations and social media activities. She will report to Bob Dickinson, Vice President of Public Relations and Media Services.

Having recently completed her relocation from Florida to Georgia, Carson begins her new role with immediate effect.

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