Copart announces three-year sponsorship with Bernstein dragster

Copart, Inc., a leading online vehicle auction, has announced that the company will be the primary sponsor for Kenny Bernstein’s legendary Top Fuel team in the National Hot Rod Association for three more years.

Copart CEO Jay Adair and Kenny Bernstein will sign the contract extension on the show NHRA Race Day, airing on ESPN2 Sunday, Sept. 26, at 6:30 – 7 p.m. ET.

Copart began its sponsorship of the Kenny Bernstein Top Fuel team with driver Brandon Bernstein in the 2010 season, taking over for Budweiser, who had sponsored the team for 30 years. The new sponsorship got the attention of the racing media and fans, and turned the well-known dragster from red to blue. Since that time, Copart has made membership free and made it more convenient for members to search for and view vehicles offered at www.copart.com, demonstrating the company’s commitment to provide the most efficient bidding environment possible.

“We felt last year that sponsoring the dragster would be a perfect fit for us to get the word out to car enthusiasts and do-it-yourselfers about Copart and the more than 50,000 vehicles to choose from each day at Copart.com,” said Adair. “Now we want to build on the momentum we established this season and continue increasing awareness of Copart.”

Six-time NHRA champion and Hall of Famer Kenny Bernstein said Copart has done an excellent job with sponsorship execution and has really embraced the sport.

“It says a lot for the sport of NHRA drag racing to be able to attract sponsors the caliber of Copart,” said Kenny Bernstein. “The Copart family has become our extended family and we’re looking forward to partnering with them in the years to come.”

source http://www.nhra.com/

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