Marketing

What is GoRacingTV.com

The web video channel for all forms of motorsports, Road Racing, Circle Track, Auto Cross and Karting.

GoRacingTV.com provides the club racing enthusiast a source for entertainment, while being a resource for obtaining current and useful information on what is going on in the racing industry today. Our Website targets the “Grass Roots” club racing community, and the “do it yourselfer”.

It is estimated that the Club Racing community encompass 90% of the racing industry market. While most Pro teams are sponsored by product manufactures and given free product to use, it is club racers that actually drive the purchasing power in the racing industry.

Our Website site and video program provides the racing industry businesses a cost effective and unique opportunity to market their products directly to the racing consumer. Our shows offer an economically viable way for you to reach your target customer– the racing enthusiast.

GoRacingTV enables businesses, both large and small, the unique opportunity to market their products and get results through a number of programs.

Since its launch early this year, GoRacingTv.com has gained significant market share through a combination of informative video programming and up to date news articles which draws the unique motorsports visitors you seek.

Some of the features of the site are,

• Web-video programming Club Racer and Auto Crosser shows.
• Video race recap shows
• Product reviews
• Driver and Team interviews
• User forums
• Driver and Team update section
• Latest news from the top US Pro and Amateur racing series
• Race track information
• User Video Player Section

GoRacingTV.com produces several programs for the “Racing Community”.

• “The Club Report” News Show – This bi-weekly news show airs on Wednesday and gives the club racing community the latest news and information on what is happening in the sport. Our hosts have years of experience and are seen as “guys in the know” through out the paddock.

• “Racing Classics” Section – GoRacingTV.com has teamed up with the top road racing sanctioning bodies in the US to bring fans racing footage of years past, from their favorite series, Trans Am, World Challenge and Star Mazda to name a few.

• “Club Racer” and “Auto Crosser” Shows – These are our ‘How To” shows focus on products for the road racing and auto crosser markets. The show has two segments, a “Featured Product Segment” and an “Interview Segment”. In the “Featured Product Segment” Our hosts demonstrating the installation of a product on a race car, demonstrating how it works and going over its benefits. The “Interview Segment” the hosts interview a guest that is of interest to the races community.

• “The Pit lane Live” Show – This live we video show is shot from side of the track at Club and Pro racing events cross the country. The hosts of the show give viewer insight as to what is happening live at the track that weekend.

• Club Racing Event Coverage – GoRacingTV.com attends many of the top club racing events of the year, events like the June Sprints and the American Road Race Championships We air them on an on-demand bases on the GRTV site. These rebroadcasts are complete with race commentary, podium interviews and event news.

• Pro Racing Event Coverage – Our Pro Racing event coverage takes viewer through flag to flag action at some of the top Pro Road Course Events thought the year. Viewers get up-close in the action with our in-car camera and track side coverage. It is more extensive coverage.

Advertising opportunity available for business like yours:

• Season and Episode Show Sponsors – Our show sponsors enjoy an exclusive sponsorship stage to promote their product to thousands of racing fans tuning into our video player to see what has gone on at the racing events (SCCA Runoffs, June Sprint, ARRC and NASA Championships) they are interested in.

• Commercial ads – Our Commercial ad program allows you to highlight your product in-between show segments. A Commercial ad will put a spotlight on your product or service and grab the attention of the viewers.

• Featured Product Segments – Our featured product segment will give viewers an up-close look at your product. We achieve this by demonstrating the installation of the product on a race car, demonstrating how it works and going over its features and benefits.

• Product Placement – Our Product placement program allows viewers to continually see your product throughout the show thus giving you on going exposure to potential customers.

• Featured Product Location Provider – We use your shop as the location for one of our featured product video shot. This give you the highlight the services you provide at your shop.

• Web Site Banner ads – Our banner program gives you constant presence on our web site that will redirect customers you your web page.

“The Club Report” news show

GoRacingTV announced it’s latest show added to the 2010 programming lineup. “The Club Report” news show will be a bi-weekly web-video news show reporting on news coming from the club racing world. This informative, relevant and entertaining news program will include interviews with newsmakers, Pro team reports, car and track reviews, Race high lights and much more.

“We believe that “The Club Report” news show will serve as the club racing world’s premier web-video news show for all forms of motorsports. We will cover Road racing, Autocross, Karting, Circle track and Drag racing to name a few”, said Mike Collins co-host of the show.

This bi-weekly news show airs on Wednesdays and will premier its first episode in February of 2010. You can see a “pilot” version of the show at our web site www.GoRacingTV.com.

“We felt it was about time that a news show was produced that pays attention to the club/armature level racer. These weekend warriors invest a lot of time and money into the sport and comprise 90% of the entire racing market. Yet they get very little in the way of TV/video coverage. We plan to fill that void”, said Errol Tucker Sr. GoRacingTV.com Producer.

GoRacingTV.com’s race event coverage puts your product or service advertisement right in the middle of some of the most exciting amateur and pro racing vents of the year. These race event coverage shows are produced and air in the traditional TV like format. This provides for 30 and 60 sec commercial spots enabling you to establish a connection between your company and enthusiastic race fans.

Typical packages can include the following benefits:
• Naming rights to “The Club Report” news show.
• 30 Sec commercials
• Exclusivity privileges
• Company Name mentioned by announcers throughout the news show.
• Featured segments aimed at highlighting your product or service.
• Web Banners

“Racing Classics” Section

GoRacingTV’s “Racing Classics” video section allows viewers to go back in time and see all the excitement of years past form their favorite series. For the many racing fans that do not have DVR’s to record their favorite racing series or never saw the original broadcasts of these races, they will now be able to view these races on a On-Demand bases at their leisure at GoRacingTV.com.
These “Racing Classics” video shows serve as a perfect advertising opportunity to companies that sell a racing product. As in the original broadcasts, commercials can be inserted in these shows, giving advertisers direct exposure to racing fans, at a fraction of the price of traditional TV commercials. Advertisers can by 30 and 60 second ad slots.
The program includes video footage from some of the best racing series I the US.

Star Mazda Championship

SCCA Pro Racing
• Trans-Am Series
• World Challenge Championships
• Playboy Mazda MX-5 Cup

SCCA Club Racing
• National Championship Runoffs

“Club Racer” & “AutoCrosser” Shows
Featured Product Segment

What kind of exposure will my product get on the show?

Featured Product segments are roughly seven and a half minutes long but that can sometime vary depending on the product being featured. We will work with manufactures to put together a schedule that works best for your product.

Your product will be highlighted throughout the featured product segment and the host will have close up shots of your product during the segment.

As part of your featured Product package, you will also receive a 30 second commercial that we suggest running ether in the show episode preceding or after your featured product episode. This will help to extend your exposure to multiple episodes and prompt viewers to go back to our video library to view your product as often as necessary.

How “Featured Product” segments work?
Our show format highlights your product in a video editorial format. The host of the show will install your product on a race car and go over its features and benefits to the “do-it-yourself” racing enthusiast. Manufactures will need to provide two samples of product being installed in the feature, along with technical, marketing, and product information for our co-hosts to use while demonstrating your product.

How often will my product be mentioned on the segment?

Your product and company name will be mentioned several times during the featured product segment by our hosts. They will alProduct segments are roughly seven and a half minutes long but that can sometime vary depending on the product being featured. We will work with manufactures to put together a schedule that works best for your product.

Your product will be highlighted throughout the featured product segment and the host will have close up shots of your product during the segment.

As part of your featured Product package, you will also receive a 30 second commercial that we suggest running ether in the show episode preceding or after your featured product episode. This will help to extend your exposure to multiple episodes and prompt viewers to go back to our video library to view your product as often as necessary.

How “Featured Product” segments work?
Our show format highlights your product in a video editorial format. The host of the show will install your product on a race car and go over its features and benefits to the “do-it-yourself” racing enthusiast. Manufactures will need to provide two samples of product being installed in the feature, along with technical, marketing, and product information for our co-hosts to use while demonstrating your product.

How often will my product be mentioned on the segment?

Your product and company name will be mentioned several times during the featured product segment by our hosts. They will also direct viewers to your web site which will be displayed for viewers on the segment.

How long will viewers have access to the episode in which my product appears?

Your product will be the only Featured Product in the show’s episode it appears in. Your product branding and company name will be prevalent throughout the segment and will be the only product of its type in the episode, this includes commercials as well. Since this is a web base video show, viewers can view the show at their leisure with the capability to rewind to view a particular part of the install again if needed. After your product has aired and a new episode has been released, viewers still have the ability to go to our video library to review your featured episode again and again.

What do you need from me for the segment?

We will need a copy of all marketing materials you have on your product, such as; mailers, brochures, videos, flyer, email campaigns, etc. We also have you fill out a product questionnaire for the producers. We will need two samples of your product and a 3×4 banner (size is approximate) for the set background. The banner may be used as a backdrop during other episodes thus expanding your exposure in multiple episodes. If at all possible, we also ask that a manufactures rep be present during show shoots to act as a technical adviser and in some cases get involved on camera with the hosts to talk about the features and benefits of the product. The more information and input you give us, the better your segment will be. Our producers will schedule a show production meeting to work with you on the segment format, shoot schedule and location.

Where do I ship my product for the segment shoot?

Once we have worked out the shoot schedule and location, you will be given the address for shipping of your product to the shoot location. Please note that products used in the shoot become the property of GoRacingTV.com and will not be shipped back to you.

Will my product get placement on the GoRacingTV.com web site?

Your product will have its own page on our web site and this page will showcase your products and services. Since visual interaction is the best marketing tool, a copy of your 30 second commercial that appears on the video show will also be embedded on your page and will be the first image viewers see, to capitalize on the impulse buyer.

We also like to establish a dealer relationship with each manufacturer that advertises on the show. This will enable us to sell your product directly from our web site. During the product show case segment, we will direct viewers to our web site to find out more information about your product. Viewers will have the option of buying the product directly on our site.

Do I get a copy of the show?

You will get a copy of the show and your 30 second commercial on a DVD. This enables you to place the video on your site and use in other marketing promotions.

Featured Product Segment Pricing

Featured product segments are the best way to showcase your product to thousands of racing enthusiast while not breaking the bank.
Included in the package:

• Your product featured in our “Featured Product Segment” of a twenty minute “Club Racer” or “Auto Crosser” show. In the segment we will demonstrate the installation of your product on a race car and then show the features and benefits of that product.
• Your Featured Product Segment will remain on our site for one year in our video library section for viewers to review over and over again.
• 30 second commercial that will air in an episode preceding or following the episode your product is featured in.
• Your own “Product Web Page” on the GoRacingTV.com site for one year. Content on web page will include our Company logo, 30 second commercial and product information.
• Your company banner used as a set backdrop.
• DVD copy of your episode and 30 second commercial.

“The Pit lane Live” Show

GoRacingTV.com creates the ultimate fans experience with our “The Pit lane Live” Show. These live webcast show streams live each day of the racing event form trackside at top amateur and pro races throughout the year. The trackside stage allows for fan interaction and participation.

Show content includes, sportscaster commentary of live racing action, interviews with competitors and officials and behind-the-scenes coverage with the day’s activities and comments from those making the headlines. Video coverage of the trackside show streams live on GoRacingTV.com throughout the event.

“The Pit lane Live” Show hosts have years of racing industry experience and are seen as “guys in the know” through out the paddock.

This on site promotional event serves as a fantastic marketing vehicle to promote your companies product or service. Product sampling and giveaways, kiosks for fan information capture and stage banner displays are just a few of the advertising possibilities this event offers.

. Typical packages can include the following benefits:
• Naming rights to “The Pit lane Live” Show.
• Stage Banners
• Web Banners
• Kiosks for fan information capture
• Company name mentioned by announcers throughout the event.
• Exclusivity privileges
• 30 sec commercials
• Internet radio coverage

All race event sponsorships are specifically tailored to clients’ requirements.

Racing Event Coverage

GoRacingTV catches all the excitement of racing with our race event coverage shows. We travel to many of the biggest amateur and pro races in the nation. We provide this coverage to our viewers on a live or on-demand bases.

Traditionally these events have been deprived of adequate video coverage. GoRacingTV.com has become the trusted source for racing event coverage, thousand of loyal racing fans logon to our site regularly to watch some of the best racing available on the internet. By not airing the racing on a traditional broadcast schedule with our on-demand option, viewers can see the races when it is convenient for them, insuring a better viewer experience.

GoRacingTV.com’s race event coverage puts your product or service advertisement right in the middle of some of the most exciting amateur and pro racing vents of the year. These race event coverage shows are produced and air in the traditional TV like format. This provides for 30 and 60 sec commercial spots enabling you to establish a connection between your company and enthusiastic race fans.

Typical packages can include the following benefits:
• Naming rights to a racing event coverage show.
• Web Banners
• Company Name mentioned by announcers throughout the race.
• Exclusivity privileges
• 30 Sec commercials
• Internet radio coverage

All race event sponsorships are specifically tailored to clients’ requirements.

Commercial Ad Program

Convenience

We do the “hard part”. We supply the fully produced portion of your video commercial that gains and maintains audience attention. You supply the product, logo and marketing material for your product and our producers will work with you to create the script for your commercial.

Your commercial can be re-aired in multiple GoRacingTv.com episodes. Commercials are a great advertising vehicle to build brand awareness. They can also be run again next year with new information – or until the audience threatens to take you out behind the shed.

Flexibility

We can create either a 30-second or 60-second commercial. This depends on budget and the amount of information the advertiser wishes to use.

Affordability

GoRacingTV.com video ads give racing product manufactures a cost effective way to reach their customer base.

Exclusivity

Advertisers can be assured their ads will be exclusive to the episode. This means for example, if you are a data acquisition manufacture we will not include the commercial or Featured Product segment of a like product in the same episode.

Will my product get placement on the GoRacingTV.com web site?

Your product will have its own page on our web site and this page will showcase your products and services. Since visual interaction is the best marketing tool, a copy of your 30 second commercial that appears on the video show will also be embedded on your page and will be the first image viewers see.

We also like to establish a dealer relationship with each manufacturer that advertises on the show. This will enable us to sell your product directly from our web site. During the product show case segment, we will direct viewers to our web site to find out more information about your product. Viewers will have the option of buying the product directly on our site.

DVD copy of your ad

You will get a copy of your commercial on a DVD. This enables you to place the video on your site and use in other marketing promotions.

Target Marketing

Our video show and web site attracts thousands of racing enthusiast and club racers which encompasses 90% of the racing industry market. These unique viewers are your target market and we bring your products right to them by way of your Commercial Ad.

Commercial Ad Program Pricing

Our Commercial ad program allows you to highlight your product in-between show segments. A Commercial ad will put a spotlight on your product or service and grab the attention of the viewers.
Included in the package:
• Produce and create of your commercial for you.
• Air your commercial in three consecutive GoRacingTV.com episodes.
• Our own “Product Web Page” on the GoRacingTV.com for one year. Content on web page will include our Company logo, video commercial ad and product information.
• DVD copy of our commercial for us in your marketing material.

Banner Advertising

A GoRacingTv.com website Banner ads are a great way to gain access to your target market.
Build customer confidence and loyalty.

DISPLAY ADVERTISING is essential to the growth of your company because it builds customer confidence. It isn’t just “click-throughs” that count. The more they know you, the more they will click….and buy.

• Awareness
• Image
• Repetition
• Demonstrate seriousness of your company
• Standard Rotation

Most ads on the site are displayed on a rotation. Each ad has equal chance of appearing on any given page, and are shown in a rotating order across the entire site.
Sponsorship

An advertiser can designate a specific page, the home page, or the entire site. Sponsoring a page gives the advertiser prominent placement on the page with an attribution. These are available on a request basis. Sponsorships are limited to one month in length on most pages. The home page is limited to two weeks. Site sponsorship can be designated for longer periods of time as desired, when available. If you are interested in these choices, please contact us for further information.

Key Benefits

• Affordable! Your Ad runs only on the pages you select.
• Highly targeted and effective! Those clicking on your ad are likely interested in your product or service offering, thus increasing sale conversions.
• Easy! Just give us your banner and we get it up and running easily for you.
• Immediate! Your ads will launch quickly, usually same day.
• Relevant, Highly Qualified Traffic from a leading racing portal.

For more information on how GoRacingTV.com can help you with this cost-effective opportunity by establishing a persuasive presence on our web based video show call us at 410-929-GRTV (4788) or e-mail us at Sales@GoRacingTV.com
(Pricing as of 3/19/09)

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